Academic & Student Resources
Advertising and marketing education connects the history of the profession with the people who will shape its future. The AAMA Academic & Student Resources section supports students, educators, researchers, and academic professionals with practical materials for study, teaching, research, career development, and professional preparation.
Resources include research references, academic journals, case study guidance, citation resources, presentation tools, portfolio development, internship preparation, career guides, and materials covering advertising and marketing history. The collection is designed to complement classroom learning while helping students better understand how academic concepts connect with professional practice.
AAMA also recognizes the important role educators and researchers play in advancing the industry. As the Resource Library grows, this section will continue to expand with materials supporting teaching, scholarship, research, and collaboration between academia and the profession.
Connect Education With Industry
Explore research resources, academic references, career materials, case study guides, internship resources, historical references, and student development tools.
Student and academic members receive access to select downloadable resources, educational materials, and AAMA-created professional tools.
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Case Study Analysis Worksheet: Marketing & Advertising Case Analysis Template | AAMA
The AAMA Case Study Analysis Worksheet is a customizable tool for marketers and researchers to rigorously analyze marketing case studies. It guides users through assessing evidence quality, strategic reasoning, execution, and potential limitations. By fostering critical thinking, the worksheet enhances the understanding of outcomes and informs future marketing decisions effectively.
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Advertising & Marketing Internship Guide: Finding, Evaluating & Succeeding | AAMA
Advertising and marketing internships are vital for building professional skills and understanding industry dynamics. The AAMA Internship Guide offers insights into evaluating opportunities across various organizations, emphasizing the importance of meaningful responsibilities, mentorship, and skill development. Internships are essential for testing career interests and gaining real-world experience in advertising and marketing.
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How to Build a Marketing Portfolio: Projects, Case Studies & Results | AAMA
A marketing portfolio showcases a professional’s skills in problem-solving, strategic thinking, and execution. Unlike a résumé, it evidences capabilities through selected projects categorized by audience and relevance. A well-structured portfolio should include case studies, explanations of contributions, and measurable results, reflecting the individual’s desired professional direction. Regular updates and careful selection are essential.