Media & Digital
Modern advertising operates across an increasingly complex mix of media, platforms, technologies, and measurement systems. The AAMA Media & Digital section helps professionals understand, plan, evaluate, and manage campaigns across traditional and digital environments.
Resources cover media planning and buying, paid search, paid social, display advertising, email marketing, SEO, websites, landing pages, campaign tracking, attribution, digital advertising specifications, and other areas that influence how advertising reaches audiences and produces measurable results.
The section is designed to be useful both as a working reference and as an educational resource. Whether you are building a media plan, reviewing campaign performance, learning a new channel, or teaching digital marketing principles, AAMA provides practical information that connects strategy with execution.
Navigate Modern Media
Explore guides, checklists, references, and planning resources for media buying, digital advertising, search, social, email, websites, tracking, and attribution.
Members also receive access to select downloadable media planning tools, campaign worksheets, and AAMA-created resources.
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Digital Advertising Specifications Guide: Ad Sizes, Formats & Creative Requirements | AAMA
The AAMA Digital Advertising Specifications Guide serves as a comprehensive resource for producing and trafficking digital ads. Updated periodically, it outlines production standards, platform requirements, and safe-zone guidelines. The guide aids teams in navigating evolving specifications, ensuring effective ad preparation and compliance with official platform documentation before launch.
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Media Plan Template: Editable Excel Media Planning Workbook | AAMA
The AAMA Media Plan Template is an editable Excel tool designed for creating structured media strategies. It helps marketers translate objectives into actionable media decisions while documenting assumptions on budget, audience reach, and performance metrics. Compatible with various channels, it offers a comprehensive framework for effective campaign planning and measurement.
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Landing Page Evaluation Checklist: Conversion, UX, Forms & Tracking | AAMA
The AAMA Landing Page Evaluation Checklist assists various professionals in assessing landing pages for clarity, relevance, usability, and effectiveness. It emphasizes having a defined objective and message match with advertisements, prioritizing visitor engagement, and reducing distractions. Proper design, value propositions, and trust signals are critical for optimizing conversions and ensuring business outcomes align with campaign…