Templates & Worksheets
Good tools should make the work easier, not create more work. The AAMA Templates & Worksheets section provides practical, professionally structured resources that advertising and marketing professionals can adapt to their own organizations, clients, classrooms, and projects.
The collection includes templates for marketing plans, creative briefs, media plans, budgets, campaign reports, customer personas, competitive analyses, content calendars, brand audits, project intake, vendor evaluations, and other common advertising and marketing needs. Each resource is designed to provide a useful starting point while remaining flexible enough to fit different industries, organizations, and working styles.
AAMA will continue developing original resources that help members spend less time building documents from scratch and more time applying professional judgment, creative thinking, and strategic insight.
Download Practical AAMA Resources
Browse professional templates, worksheets, checklists, scorecards, planning documents, and reporting tools created for advertising and marketing work.
Select downloadable resources and editable versions are available as part of AAMA membership benefits.
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Competitive Analysis Worksheet: Editable Marketing Competitor Template | AAMA
The AAMA Competitive Analysis Worksheet empowers marketers and organizations to make strategic decisions based on thorough competitor research. It enables users to analyze market alternatives, positioning, pricing, and customer experience effectively. The editable format allows for customization, ensuring relevance and clarity in translating findings into actionable strategies.
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Campaign Performance Report Template: Editable Marketing Reporting Workbook | AAMA
The AAMA Campaign Performance Report Template is an editable Excel workbook designed to help marketers evaluate campaign effectiveness against predefined objectives. It includes structured sheets for performance analysis across channels, creatives, and audiences, facilitating insightful interpretation of results. This template supports both ongoing reviews and comprehensive post-campaign documentation, ensuring informed strategic decisions.
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Customer Persona Worksheet: Evidence-Based Marketing Persona Template | AAMA
The AAMA Customer Persona Worksheet is a valuable tool for marketers to effectively translate audience research into actionable marketing strategies. It focuses on authentic behavioral insights rather than fictional details, helping teams identify customer goals, decision-making triggers, and barriers. This ensures the developed personas drive meaningful marketing decisions and adaptations.