A wide hand-drawn illustration maps a customer journey through several retail and product-discovery stages. Groups of people browse tables and shelves, use phones and tablets, consult displays, and gather around a sourcing booth labeled “SOURCING,” a sign marked “SOURCED,” and a central display labeled “NEW.” Arrows connect the scenes toward a fresh-produce market stall, with plants, neutral tones, and fine black outlines creating an approachable sustainability-focused atmosphere.