How Advertising Influences Consumer Decisions

Split illustration of impulse shopping and an older man reading an advertisement newspaper

A monochrome, hand-drawn split composition explores advertising and consumer behavior. On the left, a shopper studies a poster promoting an “IMPULSE PURCHASE” of a bottle near a store, while shelves and another shopper appear in the background. On the right, an older man wearing glasses reads a newspaper labeled “ADVERTISEMENT,” with a flyer and notebook on the table. Soft beige and gray tones, loose ink lines, and the diagonal division create an editorial, reflective mood.

Leave a Reply