Category: AMAA Weekly
AAMA Weekly is the American Advertising and Marketing Association’s recurring industry briefing, covering the most important developments from the previous week and the trends, events, deadlines, seasonal shifts, and cultural moments shaping the weeks ahead. Each edition helps advertising and marketing professionals, agencies, brands, students, and academics understand what happened, why it matters, and what deserves attention next.
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AAMA Weekly: Shopping Agents, Election Advertising and the Price-Sensitive Holiday Consumer
November’s marketing landscape highlights AI’s growing role in shopping, while retail media, political advertising and affordability concerns remain influential. Brands should prepare product data for agent-driven discovery, monitor conversational ad measurement, assess post-election media conditions and emphasize transparent value during the holidays. Immediate priorities include reliable promotions, fulfillment, cultural relevance and accountable AI deployment.
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AAMA Weekly: Retail Media Consolidates as Holiday Marketing Enters Its Most Competitive Month
The first week of November highlights significant shifts in advertising, with brands beginning holiday campaigns early amid midterm election pressures. DoorDash’s proposed acquisition of Instacart may reshape commerce media strategies. As consumer behavior evolves, marketers must refine strategies to balance early gift consideration with Thanksgiving weekend conversions, leveraging AI and cultural relevance.
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AAMA Weekly: AI Ads, Privacy Pressure and the Holiday Race | October 12, 2026
The week of October 5-11 highlighted significant trends in advertising and marketing, emphasizing the integration of artificial intelligence, the evolving role of platforms like TikTok, and the impact of privacy changes by Apple. Creators are seeking deeper partnerships with brands, while marketers are focusing on early holiday strategies amid changing consumer behaviors and trust issues…
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Introducing AAMA Weekly: Your Advertising & Marketing Industry Brief
The American Advertising and Marketing Association is launching AAMA Weekly starting in October. This industry briefing will provide professionals with a recap of significant weekly developments, upcoming events, and seasonal trends, helping them navigate the fast-paced advertising landscape by highlighting meaningful insights and implications for future strategies.